The Cultural Value Project: Cultural Relations in Societies in Transition

This project aims to draw a comprehensive picture of different approaches and forms of cultural activities abroad, identifying shaping factors and conditions which allow for a lasting and sustainable impact in the host societies. Conducted in cooperation with the Open University and Hertie School of Governance, the research project maps cultural relations in Ukraine and Egypt and generates insights for policy planning at the Goethe-Institut and British Council. It is one of the first academic studies to conduct a comparative analysis of cultural diplomacy.

The project builds on prior work by Ben O'Loughlin and Marie Gillespie exploring what audiences, diplomats, journalists and other stakeholders find valuable in intercultural communication. This understanding has been developed through the Tweeting the Olympics project with the BBC and the ongoing #ShakespeareLives project with the British Council.